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Our Initiatives

Business of Art

The Business of Art: Financial Bootcamp For Playwrights, a partnership of The Lark and Playwrights of New York (PoNY), is a workshop which provides playwrights with free financial tools, education, and coaching in an effort to support their lives as artists in New York City. The workshop is led by CPA and financial counselor Elaine Grogan Luttrull, Minerva Financial Arts.

The Program

Business of Art, in partnership with PoNY (Playwrights of New York), is designed to empower playwrights to make informed and effective financial decisions and develop business and entrepreneurial skills that will lead to long-term success in their careers.  The program consists of two parts:
  • Two-Day Workshop. The workshop currently takes place three times each year and focuses on a range of topics including goal setting, budgeting, cash flow, and investments. Playwrights are interviewed in advance of the workshop by instructor Elaine Grogan Luttrull of Minerva Financial Arts and then attend in cohorts of 12 participants over a two-day period. 
  • Advanced Sessions. We are creating a series of advanced sessions based the needs of playwrights. Classes are offered on a rotating basis and the curriculum continues to evolve.  Past class topics have included: time management, taxes and health insurance, networking, negotiation, and pricing.

The Impact

This workshop has been an important milestone in the careers of participating playwrights as well as a launching pad for projects that may not otherwise move forward due to a lack of skills, resources, or both. Writers develop entrepreneurial skills, gain confidence in their business abilities and are in a better position to shape a more sustainable career. This, in turn, means a better and more diverse pool of artists will continue to add their voices and contribute to the cultural vitality of New York City and beyond.

The Selection Process

Business of Art is free to participants and participation is by invitation only.  

This program is currently on hiatus.

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